You can invest your marketing dollars trying to attract more customers to your business, but you’ll only get results if people can easily find out more about who you are, where your business is located and what you can offer them. Specifically, if you aren’t using exterior building signs effectively, know that you’re missing out on potential sales by not having the right marketing tools driving people to your location. For example, custom channel letters that light up during busy evening hours could be just the thing to turn potential clients into paying customers.
Since effective outdoor business signs can attract up to 50% of your customers, the consequences of having unprofessional or unnoticeable exterior building signs are significant. However, when you invest in the right outdoor signs in Birmingham, Alabama and incorporate them into your strategic marketing plans, you’ll not only experience greater marketing reach but a better brand reputation too. Exterior building signs should be thought of as a marketing investment in order to grow your business.
Do Your Current Outdoor Business Signs Elevate Your Business?
Before you rush out and order new exterior building signs, start by doing a quick audit of any current outdoor signage. The five questions below can help you identify what isn’t working and what you can do to improve the exterior signs you use for business marketing.
1. Is your message easy to digest?
Even though there’s a lot you want to say, busy signs are hard to read. Unfortunately, crowded signs usually get skipped altogether, which means your audience will take away little to no information at all.
2. Are your signs properly placed?
Even a well-designed outdoor business sign won’t do any good if no one can see it! In order to properly market your business, signs need to be visible from the road, and from multiple directions.
3. Is your message readable?
The font and the contrast of colors chosen impacts the effectiveness of your exterior sign. Understand that the font size must be large enough for people to read from a distance and so that it will also be visible at night.
4. Is your information accurate?
New hours or prices updated social media information or a change in the services you offer means that you should update your outdoor signs in Birmingham, Alabama. It’s imperative that your signs are giving out the correct information. Small errors can significantly impact your reputation and create negative associations for your business. Isn’t it worth having custom signs that make it easier for customers to do business with you?
5. Are your outdoor signs in good condition?
Peeling, worn out, or cracked signs or illuminated signs with burnt-out letters won’t give off the impression you want. Remember, exterior building signs should be considered an important part of your marketing strategy, so make sure they represent your business in the best way possible.
Get Your Business Noticed With Signs
If you’ve come to realize that your outdoor signs aren’t effectively marketing your business, it’s time to make some changes. We’ll work with you to develop exceptional custom signs that showcase your brand and drive more customers through your doors. Doesn’t your business deserve custom outdoor business signs that properly market and represent your business? We think so!