Getting customers through your doors is often your biggest challenge as a business owner. Once they’re inside, though, you need to deliver an exceptional experience.
According to Invesp, attracting new customers costs five times as much as retaining existing ones. With that in mind, it’s wise to ensure you make a good first impression with great lobby signs.
But what exactly makes a top-notch lobby sign? Here are a few simple rules you should follow when creating your signage.
Promote Your Brand
Promoting your brand is a crucial discipline, one you should be practicing through every available avenue. The more often a customer sees your brand, the more likely they are to purchase from you. That’s why global mega-brands like Coca-Cola and Nike spend millions on advertising despite being household names.
Very few businesses have the marketing funds and audience reach to make their brands so ubiquitous. So, when you’re promoting your own business, remember that every single impression counts – especially that critical first impression!
Be Visually Engaging
Don’t let your logo fade into the wall! We can help you create office lobby signs that always command the viewer’s eye.
However, signs also need to complement your décor. When you try to get too much into products like reception signs, the design can become visually overwhelming, and the intended focal point of your sign gets lost in the noise.
Be Consistent
What do lobby signs, reception signs, and outdoor business signs all have in common? They should be consistent with each other.
If you recently updated or modernized your logos, be sure that you update all your office lobby signs. Leaving some signs unchanged creates confusion and dilutes your brand.
Even if all the logos match, you should still consider overall design and layout. If one sign is designed radically different from the others, it gives the impression of being confused about your identity. Keep all your lobby signs in one distinct visual theme that truly represents your brand.
Office Lobby Signs & Reception Signs That Support Your Business
Ready to make that great first impression (and many impressions thereafter) with attractive, engaging, and consistent lobby signs? Contact us today for a complimentary lobby sign consultation.
