5 Secret Tips to Design Effective Channel Letters

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Channel letter signs are by far among the most common types of outdoor business signs. They are typically seen mounted on the front façade of commercial buildings and hotels or on lighted monument signs outside subdivision gates.

It’s easy to see why they’re a favorite amongst business owners. For one, channel letter signs radiate an elegant appeal that conveys a brand’s level of professionalism. When done correctly, channel letters are an excellent way to advertise your business.

How to Have Effective Channel Letters for Your Business

Let your business stand out in an overwhelming sea of signs with well-designed channel letter signs. But how exactly do you ensure that you get noticed? Below are five tips for designing channel letters that are not only attractive but are also effective in helping you achieve your marketing goals.

Go for Legibility

Signs are meant to be read quickly. Whether your target audience is on foot in a bustling business park or driving at full speed on a highway, you want everyone to immediately see and read what’s on your sign. This is why it’s important to use only font styles that are easy to read even from a distance.

Most designers opt for sans serif for their readability and colors that emit, rather than absorb light. They are also keen on using a mix of upper- and lower-case letters as they’re easier to decipher compared to all-upper-case letters.

Pay Attention to Contrasting Colors

Colors are an essential element in design. In choosing colors for your channel letter signs, make sure to consider the color as well as the texture of your sign’s mounting location. If your building’s façade, for example, is a classic red brick wall, you’ll do well with light-colored letter faces. Platinum and white are often used against red. Experts advise against using dark green and blue as they tend to absorb light and will negatively affect lighting should you choose to have illuminated signs.

If your mounting location’s color and texture are a bit of a problem, you can use backer panels that will let your channel letters stand out.

Proper Positioning is the Key

No matter how great your channel letters are, if they are not positioned properly, all your efforts are lost. Take into account the distance from which your signage will be read. From there, decide how big the letters should be and how far up the exterior wall of your building they should be mounted.


Illuminated signs are powerful advertising tools that run 24/7 unless you choose to not switch them on at night. Most leading sign companies offer different ways to light channel letters. You can choose between a back-lit or front-lit channel letter sign, depending on how you want your signs to appear. It’s interesting to note that lighting is pretty much an extension of your brand’s identity.

Lighted signs get round the clock exposure, but well-positioned non-illuminated signs work just fine for businesses that operate only during the day.

Choose Only the Finest Sign Company

You may have your own in-house team of design experts, but when it comes to manufacturing and installing exterior building signs for your business, it would be in your best interest to entrust this job to the professionals. Take the time to look for the top performing sign company in your area and see what exterior signs can do for you. When it comes to professional-looking channel letter signs you’ll want to use our seasoned sign makers who have the experience to deliver the results you need to have a positive impact on your business. Contact us today to receive a free quote.

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