It’s a given that your business needs lobby signs and outdoor business signs. How else would your customers find your building?
Still, as critical as those signs are, they do have some inherent limitations as an advertising method. Because your business signs are attached to your building, they’re only ever seen by people who visit your building or travel past it. If you don’t operate in a high-traffic area, the visual reach of your signs will have a small radius.
Vehicle wraps provide a cost-effective way to both reinforce your branding and advertise to new clients, over a much larger area.Let’s explore how.
Vehicle Wraps Broaden Your Reach
The biggest downside of a building sign is that it’s stationary. Your vehicle, on the other hand, goes wherever you go. Whether you own a boutique store and just drive to and from work and run the occasional errand, or you’re a plumber making house calls throughout the day, putting your brand onto your vehicle is a great way to get it seen around the city.
Car Wraps Breed Familiarity
Want to be the talk of the town among your target audience? Think about driving a car with a high-impact visual design that catches the eye.
Most cars use relatively muted colors, like gray, black or white, and have no adornments. So your brightly-colored car wrap will stand out like a beacon in traffic! And regular commuters, who see your vehicle every day, will notice and remember your brand.
Deliveries & House Calls Need Truck Wraps
A truck wrap covering your company’s delivery truck or van provides multiple benefits: Driving around town, from job to job, the truck will be noticed by hundreds of potential customers. When the truck arrives for a delivery, the customer can see straight away that it’s your company representative that’s knocking at their door, relieving any concerns they may have had. Then, during the delivery, the truck acts as a giant billboard, advertising your company to passers-by while it sits in front of the customer’s property.
Vehicle Wraps Are Cost-Effective
Unlike most advertising which requires a monthly or annual commitment, car wraps are a one-time cost. With proper care they’ll last as long as the vehicle does! You get the benefit of constant brand exposure without having to keep paying for it.
It’s time to upgrade your business with vehicle wraps. Contact the experts today, for a complimentary consultation on wrapping your vehicles for maximum impact!
